Tag Archives: custom knife

Engraved damasteel knife

Posted by Viljo Marrandi on December 10, 2009 3 comments

This knife has been in the making for quite some time now. Actually, it’s been waiting queue for engraving most of that time. The knife itself was finished about a month ago, but different and more urgent projects had to be completed before I could engrave it.

The blade is made of damasteel, which is kind of stainless damascus made in Sweden. This knife was the first one where I’ve used that steel and I really-really like how it came out. The pattern on the steel is very fine and extremely beautiful. Now I want to make all knives from that steel, just need to find customers who can afford it :) . Any takers?

Engraving itself took 10 hours, design was about 3-4h.

Engraved damasteel knife

Engraved damasteel knife

Engraving close-up

Engraving close-up

I need ideas for an ad campaign

Posted by Viljo Marrandi on August 22, 2008 5 comments

Here’s your chance to help me.

This autumn I want to do a small advertising campaign to promote my hand engraving and custom knife business. Currently I have 3 things in the list I want to make for this campaign:

  • iPod nano with engraved back (maybe even a pair – black & pink, for him and for her)
  • Silver Zippo with full hand engraving
  • Engraved custom knife

Campaign purpose is to promote hand engraving and custom knives, at the same time drive traffic to my blog and website, generate links and get up in Google ranks. I want to make it a campaign in disguise – there will be a competition and winners will get these prizes.

Now here’s what I need. Ideas for which competition(s) to make. That competition should also be something that’s useful. Be it something to do with marketing (best ideas what and where to market), products (what cool things to engrave, like iPods) or whatever.

How to make this campaign more… um, viral? I want it to spread. I will probably do a photo session (hire a model and the whole shebang) and a short video for it. More ideas are very welcome, also about photo and video!

People who will comment this post and have good ideas will get a small something from me. Can’t say right now what it is, as it’s creation is in very early phases. But it’s coming. Two sides with about 15mm diameter.

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Website: Custom knives and hand engraving